Traditional Memory Foam vs AI Pillow™
Artificial Indentation Technology™ is designed to create more adaptive support, improved airflow, and a lighter, more mouldable comfort feel.
Unlike traditional dense memory foam pillows that flatten heavily beneath pressure, the AI Pillow™ comfort core redistributes around the head and neck using shredded aerated memory foam particles blended with breathable hollowfibre.
This creates a softer indentation effect designed to support airflow, shapeable comfort, and a more balanced sleep position throughout the night.