Privacy policy

Privacy Policy

Last updated: 22 May 2026

Anti-Allergy Sleep operates this website and online store, including all related content, features, products and services. This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, place an order, create an account, contact us, sign up to marketing, or otherwise interact with us.

Anti-Allergy Sleep is powered by Shopify, which helps us provide our online store, checkout, payment, order management and related services.

Please read this Privacy Policy carefully. By using our website or services, you acknowledge that you have read and understood how we collect, use and disclose your personal information as described in this Privacy Policy.

Who we are

For the purposes of applicable data protection laws, including the UK GDPR, Anti-Allergy Sleep is the data controller of the personal information we collect about you.

You can contact us about this Privacy Policy or your personal information at:

Email: hello@antiallergysleep.com

Personal information we collect

The personal information we collect depends on how you interact with our website and services. We may collect the following types of information:

Contact and order details

This may include your name, email address, billing address, shipping address, phone number, order details and delivery information.

Payment and transaction information

Payments are processed securely through Shopify and third-party payment providers. We may receive transaction details, payment confirmation, order value and payment status, but we do not directly store full payment card details.

Account information

If you create an account, we may collect your account login details, preferences, order history and saved settings.

Shopping activity

This may include products you view, add to your basket, purchase, return, exchange, cancel or save for later.

Communications with us

If you contact us, we may collect your name, email address and the content of your message so that we can respond to your enquiry.

Device and usage information

We may collect technical information such as your IP address, browser type, device type, operating system, referral source, pages visited, time spent on the website and how you interact with our website.

Marketing information

If you sign up to receive marketing emails, we may collect your name, email address, marketing preferences and engagement with our emails.

How we collect personal information

We may collect personal information in the following ways:

Directly from you, for example when you place an order, create an account, contact us, submit a form, sign up to marketing or communicate with us.

Automatically through our website, for example through cookies, pixels, analytics tools and similar technologies.

From service providers, including Shopify, payment processors, delivery partners, analytics providers, marketing platforms and customer support tools.

From third-party platforms, where you interact with us through social media, advertising platforms or other third-party services.

How we use your personal information

We use your personal information for the following purposes:

To provide our products and services

We use your information to process orders, take payments, fulfil deliveries, manage returns and exchanges, provide order updates, manage your account and provide customer support.

To communicate with you

We use your information to respond to enquiries, provide customer service, send order confirmations, delivery updates, account messages and important service information.

To improve our website and services

We use information about how visitors use our website to improve website performance, product pages, customer experience, content, navigation and overall service quality.

To personalise your shopping experience

We may use your information to remember your preferences, show relevant products, improve recommendations and tailor your experience on our website.

For marketing and advertising

Where permitted by law, we may use your information to send marketing emails, show relevant online advertisements, measure campaign performance and promote our products.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us at hello@antiallergysleep.com.

For security and fraud prevention

We use personal information to protect our website, customers and business, including detecting fraud, preventing misuse, securing transactions and protecting against unauthorised activity.

To comply with legal obligations

We may use your information to comply with applicable laws, accounting requirements, tax obligations, consumer protection rules, legal claims, regulatory requests and law enforcement requests.

Our lawful basis for processing personal information

Where UK or European data protection law applies, we rely on the following lawful bases:

Contract: when processing is necessary to fulfil your order, process payment, deliver products, manage returns or provide customer support.

Legitimate interests: when processing is necessary for our business interests, such as improving our website, preventing fraud, responding to enquiries, managing customer relationships and understanding website performance.

Consent: where you have given consent, such as for certain marketing communications or non-essential cookies.

Legal obligation: where processing is necessary to comply with legal, tax, accounting, regulatory or consumer protection obligations.

Cookies and similar technologies

We use cookies and similar technologies to operate our website, remember your preferences, understand how visitors use our website, improve performance and support marketing activity.

Some cookies are necessary for the website to work properly, such as basket, checkout and security cookies. Other cookies may be used for analytics, personalisation and advertising, depending on your choices and applicable law.

You can manage cookie preferences through your browser settings and, where available, through our website cookie banner or privacy settings.

How we share personal information

We may share personal information with trusted third parties where necessary to operate our business, provide our services, comply with the law or protect our rights.

This may include:

Shopify, which hosts our online store and helps us manage checkout, orders and customer data.

Payment providers, which securely process payments and help prevent fraud.

Delivery and fulfilment partners, which help us ship products and manage delivery.

Marketing and advertising partners, which help us send emails, measure campaign performance and show relevant advertisements.

Analytics providers, which help us understand website traffic, performance and customer behaviour.

Professional advisers, such as accountants, legal advisers and business consultants where necessary.

Authorities or regulators, where required by law or to protect our legal rights.

We do not sell your personal information in the ordinary meaning of the word. However, some privacy laws may define certain advertising or analytics activities as “sharing” or “selling”. Where required, we will provide you with the ability to opt out of such activity.

Relationship with Shopify

Our store is hosted by Shopify. Shopify collects and processes personal information to help provide, support, protect and improve the services used by our store.

Information you submit through our website may be shared with Shopify and relevant third parties that support the operation of the store, checkout, payment processing, fraud prevention, analytics and related services.

Shopify may process personal information in accordance with its own privacy policies and platform features. You can learn more about Shopify’s privacy practices through Shopify’s Privacy Portal.

International transfers

Some of our service providers, including Shopify and other technology partners, may process personal information outside the United Kingdom or European Economic Area.

Where personal information is transferred internationally, we rely on appropriate safeguards where required by law, such as adequacy decisions, standard contractual clauses or equivalent transfer mechanisms.

How long we keep your information

We keep personal information only for as long as necessary for the purposes set out in this Privacy Policy.

This may include keeping information to:

fulfil orders and provide customer support;
manage accounts and customer relationships;
comply with legal, tax and accounting obligations;
resolve disputes;
prevent fraud and protect our business;
enforce our terms and policies.

Where we no longer need personal information, we will delete it, anonymise it or securely retain it only where required by law.

Security

We take reasonable steps to protect personal information against loss, misuse, unauthorised access, disclosure, alteration and destruction.

However, no website, system or method of transmission is completely secure. You should avoid sending sensitive or confidential information through unsecured channels.

Your rights

Depending on where you live, you may have rights in relation to your personal information. These may include the right to:

access the personal information we hold about you;
request correction of inaccurate personal information;
request deletion of your personal information;
object to certain types of processing;
restrict certain processing;
request a copy of your personal information in a portable format;
withdraw consent where processing is based on consent;
opt out of marketing communications.

To exercise your rights, contact us at:

hello@antiallergysleep.com

We may need to verify your identity before responding to your request. We will respond within the timeframe required by applicable law.

Marketing communications

You can opt out of marketing emails at any time by clicking the unsubscribe link in our emails or contacting us at hello@antiallergysleep.com.

If you opt out of marketing, we may still send you service-related messages, such as order confirmations, delivery updates, account messages or customer service replies.

Children’s privacy

Our website and services are not intended for children. We do not knowingly collect personal information from children under the age of 16.

If you believe a child has provided us with personal information, please contact us at hello@antiallergysleep.com and we will take appropriate steps to delete it.

Third-party links

Our website may contain links to third-party websites, platforms or services. We are not responsible for the privacy practices, security or content of third-party websites.

You should review the privacy policies of any third-party websites you visit.

Complaints

If you have a concern about how we handle your personal information, please contact us first at:

hello@antiallergysleep.com

If you are based in the UK, you also have the right to complain to the Information Commissioner’s Office. The ICO is the UK regulator for data protection. The ICO says individuals can make complaints and contact its helpline for data protection concerns.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology, legal requirements or data practices.

When we update this Privacy Policy, we will change the “Last updated” date at the top of this page.